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Comparative Market Analysis In addition to researching the recent sold properties, Jon personally previews the active listings that would be in competition with your home. Determining the proposed list price is certainly not an exact science, as no two properties are exactly alike, and it is only after a detailed examination of comparable properties, adding or subtracting dollar adjustments as appropriate to the sale prices of the comparables is an estimation of value possible.
Professional Photography "Virtual Tours" are taken when the size of the house is appropriate. Several 360 degree scenes will be taken for presentation in the Multiple Listing Service and on the Internet.
In January 2002, The Kentwood Company started its own graphics marketing branch, responsible for what has become an amazing company web site, and all internet marketing services. All properties are continuously advertised to the world until sold. Individual web site is created for each listing For an illustrations, click: www.kentwoodHomesTour.com/js/16mo.html www.kentwoodhomestour.com/js/15mo.html www.kentwoodhomestour.com/js/15pr.html www.kentwoodhomestour.com/js/12ch.html Exposure on numerous public web sites including www.realtor.com (#1 real estate site on internet, with 14 times more traffic than competitors). "Pictorial Animation Feature" installed on realtor.com site. For an illustration, click on: http://realtor.com/FindHome/HomeListing.asp?frm=byCtStMLSID&ct=denver&st=CO&lid=728986&poe=realtor
From the professional photos taken, a glossy color two-sided flyer will be created on heavy paper for placement in the home Text will also be inserted throughout the flyer describing the special features. It is a known fact that since the purchase of a home is based mostly on emotion, the use of attractive photos do most to sell the property than anything else. Identical black and white flyers will be produced to fill the brochure box attached to the yard sign. Again, it is a known fact that even when working with Realtors, buyers drive their favorite neighborhoods on their own, searching for their dream home, and for this reason, the ability to pick up a beautiful, pictorial flyer is of great benefit to them, and you the seller. If they have any questions about the home, Jon's cell phone number is listed on the flyer, allowing them to call and reach him instantly. By the way, Jon uses only his cell phone for his business number, thereby always reachable in seconds.
Post Showing Phone Call: Following each showing, Jon will personally call the showing agent, and interview them, finding out what they and their buyer thought about the property. What did they like or dislike? If they are not interested in writing an offer, why not? What did they think about your home in comparison with the other properties they had seen, and most importantly, what did they and you the showing agent think about the price in comparison to the other listings? Notes are taken, and this information will be relayed to you. Biweekly Written "Feed-back" Summary: Every other week a written summary of the showing comments will be prepared and mailed to you, illustrating exactly what the buyers and Realtors thought about your home. Although you have heard these comments verbally, it is sometimes more meaningful to see them in writing, and perhaps highlight some comments that keep appearing, perhaps indicating a persistent problem which may or may not be able to be remedied. Weekly Market Report: Each week you will receive an e-mail containing photos and information relating to the current active listings in your area with which you are competing, and those that have sold during the past week. The purpose of this is to keep you informed about market conditions, what's selling, what prices have been reduced, what new listings have come on the market, and what has sold. The goal here is to keep you appraised of what's happening in the market, so that when you do receive an offer, you will have a good feel as to how to respond. Weekly Mortgage Rates Report: A report will be e-mailed weekly listing the current mortgage interest rates. Real Estate Related News: In an attempt to keep you the seller educated as to present market conditions, real estate related news articles will be e-mailed to you. Again, when that offer does present itself, you will have further information relative to market conditions, enabling you to respond in such a way that you will sell your property, and maximize your profit. Naturally, you will also have Jon's input and advice, based on his more than 25 years experience.
Last year The Kentwood Company received 720 incoming referrals. Relocation Companies: National companies dedicated solely to the relocation of corporate employees make up another important part of the Kentwood referral system. Most national and international firms contract with these relocation companies to ensure that the transfers of that company's employee is handles in a expeditious and professional manner. Last year The Kentwood Company received 252 referrals from such relocation companies. |